The beloved Sanrio characters are back in the spotlight with the launch of Hello Kitty Merch Match, a free-to-play 3D puzzle game now available on Android and iOS in 144 countries. This game invites players to tap on three matching merchandise items featuring their favorite characters, offering a nostalgic yet fresh experience for fans of all ages. With over 1,000 collectible items, its a treasure trove for both new and longtime fans of the franchise.