Sanrio, the beloved creator of Hello Kitty, is making a significant leap into the gaming industry with the launch of Sanrio Games. This strategic move aims to tap into the fast-growing global gaming market by integrating its iconic characters into a series of party games for Nintendo Switch and Switch 2 formats. Over the next three years, Sanrio plans to release ten titles, with the first game set to debut this fall, marking a new chapter for the brand.

The beloved Sanrio characters are back in the spotlight with the launch of Hello Kitty Merch Match, a free-to-play 3D puzzle game now available on Android and iOS in 144 countries. This game invites players to tap on three matching merchandise items featuring their favorite characters, offering a nostalgic yet fresh experience for fans of all ages. With over 1,000 collectible items, its a treasure trove for both new and longtime fans of the franchise.