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      <title>Sanrio&#39;s Bold Move into Gaming: A New Era for Iconic Characters</title>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 +0000</pubDate>
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      <description>Sanrio, the beloved creator of Hello Kitty, is making a significant leap into the gaming industry with the launch of Sanrio Games. This strategic move aims to tap into the fast-growing global gaming market by integrating its iconic characters into a series of party games for Nintendo Switch and Switch 2 formats. Over the next three years, Sanrio plans to release ten titles, with the first game set to debut this fall, marking a new chapter for the brand.</description>
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